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ASDA Opticians

Official eCommerce Website


Asda Opticians opened their first practice in 2000 and have expanded to 157 practices across all four nations of the UK. To manage their rapid growth in the online business sector, we assisted Asda in revamping their eCommerce website and enhancing the user experience. This improvement not only enables customers to purchase glasses, sunglasses, and contact lenses through the website but also facilitates patients in booking eye tests online.

In this project, I'm working closely with the client and collaborated with our product and development team to delivered the whole project from customer journey, wireframing, prototyping to front-end development.


The original official website has a non-responsive layout and provides a poor user experience, discouraging users from returning to the site. Additionally, the website is not fully eCommerce-enabled, making it challenging to generate profits and drive footfall to the physical store.


To deliver a fully responsive website and better user experience that enables user to find their products and purchase online easily. Also it enable customer to book an appointment easily which further bringing engagement to the store.


40% growth of the website conversion rate.

38% growth of the customer engagement and online conversion.

42% growth of online appointment booking 

design system asda.jpg
Homepage small
Glasses PLP_2x
Glasses PDP - Phase 1_2x
Our complete price on glasses
Store Finder2_2x
Checkout Step4 - Guest_2x
Registration page_2x
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