Estée Lauder
Loyalty program mobile app
Estee Lauder Company has different challenges and their performance differs across 8 brands including Clinique, LaMer, Orgins...etc. We are not only provide UX consultation, design and development of their new loyalty program application, but also help on the CRM, data analytics and campaigns automation.
OVERVIEW
CHALLENGE
Estēe Lauder had no single customer view across their brand portfolio and no consistent approach to their CRM.
CRM campaigns witnessed poor delivery, due to manual execution, requiring a lot of Quality Control.
They approached us to provide strategy and technical solutions.
GOAL
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Provide strategic consultancy on CRM & communication approach
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Migrate and cleanse existing data sources
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Introduce automated campaign execution
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Consultation on UX and mobile technology to enhance customer experience
RESULTS
Sustained member sales performance during a challenging period for retail
Created over1000 campaign segments, saving time, freeing up resources and reducing marketing costs
Cost saving opportunities identified by enhancing channel effectiveness