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FWD Max

Member Community Website

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FWD Max is a member community website. From inspiring articles, ideas and suggestions, members will get the know-how and the low-down from other members to help members develop an existing interest or discover a new passion. Plus, to encourage members to earn rewards along the way.

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OVERVIEW
CHALLENGE

FWD approached us for help to design and implement a customer engagement platform that is based on building an emotional bond with customers. The engagement platform and proposition will help FWD build a community to generate leads and cultivate brand advocates whilst fostering brand affinity.

GOAL
  • To provide concept and strategy development for the whole member rewarding platform

  • UX/UI design and development of the community site with responsive mobile design

  • System integration for member communication management

  • Smart Engage system integration

RESULTS

78,000 engagements built in 3 months

7,389 new members acquired by end of the year

507,150 Max points redeemed via the platform

17 meaningful engagements per member

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We won the MARKETING EXCELLENCE AWARDS 2017
Gold Winner at Customer Engagement
VIDEO INTRODUCTION
SITE MAP / JOURNEY
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DESIGN SYSTEM
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WIREFRAMES
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DESKTOP LAYOUTS
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