FWD Max
Member Community Website
FWD Max is a member community website. From inspiring articles, ideas and suggestions, members will get the know-how and the low-down from other members to help members develop an existing interest or discover a new passion. Plus, to encourage members to earn rewards along the way.
OVERVIEW
CHALLENGE
FWD approached us for help to design and implement a customer engagement platform that is based on building an emotional bond with customers. The engagement platform and proposition will help FWD build a community to generate leads and cultivate brand advocates whilst fostering brand affinity.
GOAL
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To provide concept and strategy development for the whole member rewarding platform
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UX/UI design and development of the community site with responsive mobile design
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System integration for member communication management
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Smart Engage system integration
RESULTS
78,000 engagements built in 3 months
7,389 new members acquired by end of the year
507,150 Max points redeemed via the platform
17 meaningful engagements per member
We won the MARKETING EXCELLENCE AWARDS 2017
Gold Winner at Customer Engagement
VIDEO INTRODUCTION
SITE MAP / JOURNEY
DESIGN SYSTEM
WIREFRAMES
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