FWD Max
Member Community Website
FWD Max is a member community website. From inspiring articles, ideas and suggestions, members will get the know-how and the low-down from other members to help members develop an existing interest or discover a new passion. Plus, to encourage members to earn rewards along the way.
OVERVIEW
CHALLENGE
FWD approached us for help to design and implement a customer engagement platform that is based on building an emotional bond with customers. The engagement platform and proposition will help FWD build a community to generate leads and cultivate brand advocates whilst fostering brand affinity.
GOAL
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To provide concept and strategy development for the whole member rewarding platform
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UX/UI design and development of the community site with responsive mobile design
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System integration for member communication management
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Smart Engage system integration
RESULTS
78,000 engagements built in 3 months
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7,389 new members acquired by end of the year
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507,150 Max points redeemed via the platform
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17 meaningful engagements per member
We won the MARKETING EXCELLENCE AWARDS 2017
Gold Winner at Customer Engagement
VIDEO INTRODUCTION
SITE MAP / JOURNEY
DESIGN SYSTEM
WIREFRAMES
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