FWD Max
Member Community Website
FWD Max is a member community website. From inspiring articles, ideas and suggestions, members will get the know-how and the low-down from other members to help members develop an existing interest or discover a new passion. Plus, to encourage members to earn rewards along the way.
OVERVIEW
CHALLENGE
FWD approached us for help to design and implement a customer engagement platform that is based on building an emotional bond with customers. The engagement platform and proposition will help FWD build a community to generate leads and cultivate brand advocates whilst fostering brand affinity.
GOAL
-
To provide concept and strategy development for the whole member rewarding platform
-
UX/UI design and development of the community site with responsive mobile design
-
System integration for member communication management
-
Smart Engage system integration
RESULTS
78,000 engagements built in 3 months
7,389 new members acquired by end of the year
507,150 Max points redeemed via the platform
17 meaningful engagements per member