As a freelance designer, I created a Chinese New Year red packet design for Nestlé Illuma, a premium baby formula brand.

 

The goal was to reflect the brand’s luxurious and elegant image while incorporating a festive and creative twist.

 

I designed a unique envelope featuring an interactive flower motif — recipients could slide the flower outward to reveal the money inside, adding a delightful sense of surprise and celebration.

 

The design combined refined gold accents, soft tones, and delicate patterns to express both the warmth of family giving and the sophistication associated with Illuma’s brand identity.