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NISSAN - INFINITY EX35

Campaign Website

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Nissan Infinity EX35 is a predecessor to the QX50, this luxury crossover was one of the first to fuse coupe-like design with SUV versatility.

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As a freelance UX designer, I designed and developed a campaign website for the Nissan Infiniti EX35 to introduce the car’s key features, advanced technology, and safety innovations. My process began with user research and wireframing to ensure a seamless browsing experience that guided visitors through the vehicle’s highlights and lifestyle appeal. I crafted a clean, intuitive layout supported by engaging visuals and interactive elements to showcase the EX35’s sophistication. The website also featured a dedicated section for events and test drives, encouraging user participation and brand engagement.

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OVERVIEW
CHALLENGE

A key challenge in creating the Nissan Infiniti EX35 campaign website was translating the car’s sophisticated features and advanced technology into an engaging and easy-to-understand digital experience.

GOAL

The goal was to present a premium, visually striking design that reflected the brand’s luxury image while keeping the user journey intuitive and accessible. Ensuring smooth navigation across various interactive sections.

RESULTS

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​65% growth of the website conversion

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30% growth of the customer engagement

MORE LAYOUTS
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© 2021 George Tang Portfolio. All rights reserved.

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