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Priority Pass

WeChat Lounge finder app

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Priority Pass has been providing travelers with 1300+ airport lounge access and travel experience across more than 148 countries.

In order to engage more frequent travelers from China region, our team help integrate the best lounge finder and travel services via WeChat, we created an engaging travel experience where member not only able to find their nearest lounge, dining, shopping and spa easily, but also easy to access to lounges with their QR code on digital membership card and getting personalised offers.

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OVERVIEW
CHALLENGE

The original Priority Pass WeChat app is very basic and it may not able to fullfill the needs of growing China market. Chinese customer are not only looking for lounges, but also a personalised journey based on their travel destination.

GOAL

To engage the frequent travelers from China, we did a lot of research of competitor app. Beside the integration of nearest lounge finder, we also reinforced the customer experience by recommending the dining, shopping and spa around them.

RESULTS

65% growth of the WeChat conversion rate.

48% more engaging user experience

70% more data capture from user's preferences and member binding

CUSTOMER JOURNEY
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DESIGN SYSTEM
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LOGIN & REGISTRATION FLOW
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WECHAT APP LAYOUTS
Home
Login
Profile
Profile Binding
Search
Search result
Search Lounge
Search City
Search Dining
Search Shopping
Search Sleep
Search All Services
Search Spa
Search Travel Service
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